Funded and supported by Belfast City Council, Tourism Northern Ireland (Tourism NI), Tourism Ireland, Lisburn and Castlereagh City Council, Ards and North Down Borough Council, strategic and corporate partners Translink, Belfast One, Diageo Northern Ireland, Value Cabs, ICC Belfast, Titanic Belfast, Hastings Hotels and Victoria Square, Visit Belfast is a public-private sector partnership that represents over 500 tourism businesses, operators and services.

As the city region’s Destination Marketing Management Organisation (DMMO), our core purpose is:

‘… to create and service visitors for Belfast and Northern Ireland in order to generate economic benefit and inclusive growth, creating jobs and prosperity for the city region, and enabling Belfast to become a more sustainable place to visit, meet and live in.’

Our strategic aims are to:

• Increase overnight leisure and business tourists;
• Increase day trips;
• Increase the length of overnight trips to Belfast;
• Increase visitor expenditure; and
• Raise visitor satisfaction levels.

Visit Belfast continues to drive visitor numbers and visitor spend focussing its activities in the areas that offer the biggest market opportunities; namely short-breaks, business tourism, day-trips and cruise arrivals.

Visit Belfast represents more than 500 tourism businesses and services across the industry including accommodation providers, attractions, conference venues and services, tour operators, transport providers, entertainment venues, restaurants and cafes, pubs and clubs and event organisers; and provides an extensive range of marketing platforms for tourism businesses to promote their products and services to travel trade and consumers.

In marketing Belfast as a world class destination, we’re keen to work with businesses that reflect the best of what the city has to offer potential visitors.

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Download the Visit Belfast Business Plan for Rebuilding City Tourism 2021-24.

Sustainability Policy

Find out how Visit Belfast is committed to contributing to a sustainable and inclusive tourism economy

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Business Plan

View and download Visit Belfast's three-year strategy.

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Key Contacts

Meet the team and get in touch. For general enquiries, email or phone 028 9023 9026.

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Funders and Supporters

We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.

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Board of Directors

Visit Belfast is governed by a board of directors comprising councillors from Belfast City Council and representatives from the private sector.

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