Visit Belfast’s campaign approach is designed to motivate, inspire & welcome visitors for day trips, staycations and short breaks.

Visit Belfast will deliver a series of marketing campaigns to support industry and city businesses. Promoting Belfast in a trusted, safe and responsible way, focus and messaging will prioritise day and overnight trips in the local and regional markets.

Aligned with phased recovery, Visit Belfast will avail of co-op campaign opportunities, as the market allows, with Tourism Northern Ireland, and Tourism Ireland, as well as air and sea carriers, utilising appropriate and sensitive marketing consumer themes and experiences to drive overnight and city/short break visits from the GB market.

Campaigns can also be supported by industry partners who can provide bespoke promotions, offers, deals and packages as well as competition prizes. To find out how to get involved contact Claire Rea – or 028 9023 9026.

Marketing Campaign Highlights

spring campaign

Spring Campaign 2024

Visit Belfast’s Spring 2024 campaign is focusing on the City’s iconic landmarks, stunning scenery and neighbourhood hidden gems.

Visit Belfast   Christmas 2023   Ezine Banner   600x400

Christmas Marketing Campaign 2023

The 2023 Visit Belfast Christmas Campaign focusing on promoting Belfast as a premier Christmas destination.


Christmas Marketing Campaign 2020

Visit Belfast’s annual Christmas destination marketing campaign for 2020 is designed to support businesses by driving footfall and spend in the city centre during the key Christmas trading period.