Visit Belfast’s campaign approach is designed to motivate, inspire & welcome visitors for day trips, staycations and short breaks.
Visit Belfast will deliver a series of marketing campaigns to support industry and city businesses. Promoting Belfast in a trusted, safe and responsible way, focus and messaging will prioritise day and overnight trips in the local and regional markets.
Aligned with phased recovery, Visit Belfast will avail of co-op campaign opportunities, as the market allows, with Tourism Northern Ireland, and Tourism Ireland, as well as air and sea carriers, utilising appropriate and sensitive marketing consumer themes and experiences to drive overnight and city/short break visits from the GB market.
Campaigns can also be supported by industry partners who can provide bespoke promotions, offers, deals and packages as well as competition prizes. To find out how to get involved contact Claire Rea – clairerea@visitbelfast.com or 028 9023 9026.
Marketing Campaign Highlights
Spring Campaign 2025
This year’s Spring campaign invites visitors to explore Belfast like never before—uncovering both its world-famous landmarks and its best-kept secrets!
Christmas Campaign 2024
This year’s Christmas campaign captures the festive energy of the city and inspires our audiences to experience a magical Christmas in Belfast.
Belfast 2024 & Summer Campaign
Visit Belfast’s Belfast 2024 / Summer campaign focuses on celebrating Belfast’s vibrant arts, culture and heritage.
Spring Campaign 2024
Visit Belfast’s Spring 2024 campaign is focusing on the City’s iconic landmarks, stunning scenery and neighbourhood hidden gems.