Visit Belfast’s recovery campaign approach is designed to motivate, instil confidence, inspire & welcome back visitors for day trips, staycations and short breaks.
Visit Belfast will deliver a series of marketing campaigns to support industry and city businesses in response to the COVID-19 crisis. Promoting Belfast in a trusted, safe and responsible way, focus and messaging will initially prioritise day trips in the local and regional markets, gradually expanding to encourage overnight stays.
Aligned with phased recovery, Visit Belfast will avail of co-op campaign opportunities, as the market allows, with Tourism Northern Ireland, and Tourism Ireland, as well as air and sea carriers, utilising appropriate and sensitive marketing consumer themes and experiences to drive overnight and city/short break visits from the GB market.
Campaigns can also be supported by industry partners who can provide bespoke promotions, offers, deals and packages as well as competition prizes. To find out how to get involved contact Lorraine McGoran lorrainemcgoran@visitbelfast.com or 028 9023 9026.
Marketing Campaign Highlights
Christmas Marketing Campaign 2020
Visit Belfast’s annual Christmas destination marketing campaign for 2020 is designed to support businesses by driving footfall and spend in the city centre during the key Christmas trading period.
Eat Out to Help Out
In August 2020, Visit Belfast amplified the UK Government’s Eat Out to Help Out scheme with a city-centre focused marketing campaign.
Make It Belfast
In 2019 Visit Belfast delivered a recovery marketing and promotional campaign to address the continued negative impact that the Bank Buildings fire of August 2018 had on retail trading, footfall and spend in the city.
Christmas 2019 Campaign
Visit Belfast’s annual Christmas destination marketing campaign for 2019 ‘This Christmas, Make it Belfast’, was designed to boost footfall and spend in the city centre during the key Christmas trading period.