Building Back Better…Our Tourism Journey to a Sustainable Future
Visit Belfast in partnership with Belfast City Council invite you to virtually join us at the ICC Belfast as we set out on a tourism journey to a sustainable future, collectively rethinking what a successful tourism destination looks like and how, by working together, we can demonstrate tourism can be a force for good – contributing not just economically but environmentally and societally.
Visit Belfast’s three-year recovery plan Rebuilding City Tourism 2021-24 sets out a new direction of travel for tourism promotion. The Plans focus on supporting the sustainable recovery of tourism, moving to a greener and more inclusive tourism model; one that re-thinks what a successful tourism destination looks like.
Even before Covid-19, consumers and policy makers were taking a more critical look at tourism and its potential impacts. Tourists and visitors are more culturally and environmentally aware than, more health conscious, and seek out unique, indigenous and sharable experiences in destinations that demonstrate support for its people, place and planet. The enforced pause on our operations provided us with the opportunity to take stock and better align our activity with city and regional plans aimed not just at economic recovery but critically contribute to longer terms socio-cultural needs of the resident population and take action on climate change which will in turn help improve the competitive positioning of Belfast in the international market place.
Join us on Tuesday 22 June at 11am to learn more about why we need to act now and hear how Visit Belfast and Belfast City Council can support your business in gaining the internationally renowned Green Tourism accreditation. Let’s work together to build back better.
Key note speakers will include The Lord Mayor of Belfast, Councillor Kate Nicholl, Guy Bigwood, Chief Changemaker, Global Destinations Sustainability Movement, and Andrea Nicholas, Founder, Green Tourism
EVENT PROGRAMME
BBC’s Jo Scott will chair a panel discussion Building back better: Championing an inclusive, resilient and low carbon city economy” with Visit Belfast’s Gerry Lennon, Belfast’s first Climate Commissioner Debbie Caldwell, Chris Conway from Translink and Aine Kearney from Tourism NI
We will also be joined by Aileen Crawford, Glasgow Convention Bureau and Janice Fisher, Greater Glasgow Hotel Association who will share their insights on Glasgow’s ‘Race to Zero’.
Registration for this event has now closed. Please email judithcarville@visitbelfast.com if you would like to attend.