Visit Belfast’s Summer Campaign in collaboration with Belfast 2024 celebrates Belfast’s vibrant arts, culture and heritage with Belfast 2024 branding being used throughout the campaign.
The Summer Campaign builds upon the Spring 2024 campaign by using the same “It’s Here, It’s Now, It’s Belfast” concept
The audiences that have been targeted for this particular campaign include:
- Active Maximisers and Indulgent Relaxers for the ROI market
- Social Energisers and Culturally Curious for the GB market
- Social Instagrammers and Aspiring Families for the NI market
Campaign Strategy
This campaign will be rolled out across outdoor, radio & Spotify, BVOD and digital cannels.
Outdoor:
GB: Edinburgh Airport Tower, M8 Tower Glasgow, Milton Link Edinburgh, Spaghetti Gateway Birmingham, DM6 Manchester
ROI: Connolly Gallery, Transvision at Connolly, Busarras, Heuston & Pearse Street Stations
NI: Adshel Live Provincewide, Digital 6 Sheet at Lanyon
Radio / Spotify:
GB: Targeted Spotify audio
ROI: Key Dublin stations including Sunshine FM / Radio Nova / IRadio / Spin 1038 targeting counties Cavan, Kildare, Lois, Louth, Meath, Monaghan, Offaly, Westmeath & Spotify
NI: Cool FM, Downton, Q Radio, U105 & Spotify
BVOD:
GB: Sky (All VOD) (targeting Edinburgh, Glasgow, Birmingham, Manchester)
ROI: RTE Player, Virgin Media Player, Sky (All VOD), C4 Streaming
NI: ITVX, All 4, Sky Go
Digital:
- Targeted GDN / Reach Network / Online takeovers across all target markets
- Targeted social media advertising
Campaign Assets
