For Visit Belfast’s 2024 Spring campaign the focus is on the City’s iconic landmarks, stunning scenery and neighbourhood hidden gems. Titanic Belfast / Cavehill / Commercial Court / The Big Fish / Colin Glen & C.S.Lewis Square being the main focus.
The objective of the campaign is to encourage trips and overnight stays to Belfast this Spring. We also want to highlight the unique and varied cultural experiences whilst providing great Value for Money.
The audiences that have been targeted for this particular campaign include:
- Culturally Curious and Social Energisers for the GB market.
- Active Maximisers, Open Minded Explorers and Indulgent Relaxers for the ROI market.
- Aspiring Families and Social Instagrammers for the NI market.
Campaign Strategy
This campaign will be rolled out across outdoor, radio & Spotify and digital cannels.
Outdoor:
GB: Digital Mega 48 sheets / 96 sheets in high commuter area including Edinburgh Airport Tower / M8 Glasgow/ Spaghetti Gateway West and Eastbound Birmingham.
ROI: Dublin Commuter Hub including Connolly Station / Pearse St Station / Transvisions in key stations including Connolly, Busarras and Pearse St / Luas Green Line
NI: Adshel Live province wide / Commuter Digital 6 sheets in Lanyon & Great Victoria St stations.
Radio / Spotify:
GB: Targeted Spotify audio
ROI: Key Dublin stations including RTE Lyric / Sunshine FM / Radio Nova / IRadio / Spin 1038 targeting counties Cavan, Kildare, Lois, Louth, Meath, Mongahan, Offaly, Westmeath / Spotify
NI: Downtown Entertainment News Sponsorship / Spot advertising across Cool FM & Q Radio / Spotify
Digital:
- Targeted GDN / Reach Network / Online takeovers across all target markets
- Targeted social media advertising
Campaign Assets
