This spring, we’re inviting visitors to explore Belfast like never before—uncovering both its world-famous landmarks and its best-kept secrets. Our campaign will highlight the city’s rich cultural tapestry, from historic icons to vibrant, under-the-radar neighbourhood spots, offering unique experiences that inspire extended stays.
The audiences that have been targeted for this particular campaign include, ‘Aspiring Families’, ‘Natural Quality Seekers’ and ‘Social Instagrammers.’
Campaign Phases:
Phase 1 (3rd March – 30th March): Targeting visitors from Northern Ireland, encouraging local discovery and overnight stays.
Phase 2 (27th March – 4th May): Expanding to the Republic of Ireland market, positioning Belfast as a must-visit spring destination, tapping into content partnerships across Social to enhance reach.
Campaign Strategy
This campaign will be rolled out across outdoor, radio & Spotify and digital cannels.
Outdoor:
ROI:
- Digi-Shelters: Roadside digital portrait screens targeting Dublin City Centre and key arterial feeder routes across affluent Dublin suburbs.
- 48 Sheets in Key Dublin locations
- Dublin Aircoach
NI:
- Adshel Live and Billboard Live across Northern Ireland
- Platform digital screens in Newry, Carryduff and Ballymena
Radio / Spotify:
ROI: Key Dublin stations including RTE Lyric / Sunshine FM / Radio Nova / IRadio / Spin 1038 targeting counties Cavan, Kildare, Lois, Louth, Meath, Mongahan, Offaly, Westmeath / Spotify
Digital:
- Targeted GDN / Reach Network / Online takeovers across all target markets
- Targeted social media advertising
Campaign Assets
