Partner Hints and Tips

1. Write a great web listing for your profile on visitbelfast.com
2. Send us your events and offers
3. Tell us about your industry news and new products
4. Come in and brief our Welcome Centre Staff
5. Enhance your partnership with our marketing and sales opportunities

Your web listing has to be enticing while being as informative as possible. Write it from a third person voice, as though you are talking about your business from someone else’s perspective. For example, Joe’s Bar has live music every night (rather than ‘We have live music every night’).

Make sure to include a location, opening times, contact details and information on what the visitor should expect. Ensure your web listing includes everything applicable that you offer, the more information we have the more areas we can promote your product or service. If there are changes throughout the year, make sure to keep us informed.

You will be placed in the category most relevant to the product you offer. Your listing will appear in one section and one category within that section. If relevant, you can also be tagged in up to two sub-categories.

For example, if you offer a walking tour that covers political history, your listing will be placed in See & Do > Sightseeing Tours and tagged as ‘Walking Tour’ and ‘Political History’ tour.

You can submit events and offers to be included on our website by sending a completed form to digital@visitbelfast.com along with high quality supporting imagery. Events and offers must be something different from your usual offering, confined to a specific time frame. For example, a one-off tour or a special discount you’re running for two weeks only. Like web listings, make sure your events and offers form contain a times, dates, locations and enticing content written in the third person.

By having a listing on our website, and by regularly submitting events and offers, you will be considered for inclusion in our online marketing, which includes ezines, blog content, and social media activity. Our busy digital team includes relevant and engaging content from partners where possible, however it helps if you provide tailored, up-to-date content with striking imagery that could run alongside seasonal themes such as Halloween and Christmas etc. You could also consider running a competition with us. Send all digital content to digital@visitbelfast.com.

You can pay for your partnership and additional commercial activity with Visit Belfast by cheque or electronic bank transfer (BACS). Cheques should be made payable to Visit Belfast. BACs details are included on the application form. If you require a VAT receipt you must complete a trade credit form before we can issue an invoice for payment.

Visit Belfast provide a city centre box office service. To find out more contact our ticketing team on 028 9024 6609.

There are many ways to get the most out of your partnership. Keep in regular touch with us, making sure your web listing is up to date, you have submitted events and offers, you have supplied great photographs and we know of any changes or new offerings.

We have a wide range of marketing platforms to further boost your profile either in house or online. Download our latest Marketing and Sales Opportunities booklet for more information.

If your business has any corporate news, make sure and share it with our PR and communications team. Corporate news can include an award win, new jobs created, launch of a new product or service. As applicable, your press release could be shared on our corporate website, Twitter (@visitbelfastorg) or included in our monthly industry newsletter. Please send corporate news to our comms inbox: comms@visitbelfast.com

There are many networking opportunities as part of your Visit Belfast partnership across the year, from the Annual General Meeting to the quarterly industry briefings.  These are a great opportunity to share ideas and make connections across the tourism industry, so make sure and bring your business cards.

If you have a new product or offering that is of interest to visitors, send in the details and request to brief the welcome staff.  This is a great opportunity to pitch your product to the front facing staff, the more they know the better they can sell. Staff briefings typically happen on Wednesday mornings, please contact Visitor Services Operations Manager, Alister Bell for more information: AlisterBell@visitbelfast.com.