Why Partner with Visit Belfast?
Partnering with Visit Belfast gives your business the tools, exposure, and connections to stand out in a competitive tourism market. Whether you’re a hospitality provider, event organiser, attraction, or experience-based business, we help you reach more visitors, drive more bookings, and grow your impact.
Reach a Global Audience
With a new visitor to visitbelfast.com every 14 seconds, and a strong digital presence across web, social media, and email marketing, our platforms connect you with millions of potential visitors when they’re actively planning or exploring Belfast.
Promote Directly to Visitors
Showcase your business in the award-winning Visit Belfast Welcome Centre, located in the heart of the city. It’s a trusted first stop for thousands of tourists looking for recommendations and things to do.
Feature in Official Visitor Guides
Be included in our professionally produced print publications and maps, distributed to visitors before and during their stay—placing your brand in front of engaged audiences ready to explore and spend.
Access Ticketing Support
Need help with ticketing? Our Visit Belfast Box Office offers full or partial support for events, tours, and festivals, helping you streamline operations and boost ticket sales.
Connect with the Travel Trade
Gain access to valuable B2B opportunities through trade shows, webinars, FAM trips, and direct sales activity. Meet with international tour operators and conference planners looking to bring business to Belfast.
Join a Powerful Network
Collaborate with over 500 tourism and hospitality partners and benefit from our strategic marketing, sales, and promotional campaigns—designed to deliver strong visibility and return on investment.
Partnership Tiers
Visit Belfast provides a range of different partnership tiers and packages to provide a mix of sales, marketing and visitor servicing platforms to suit individual business needs.
Club, Star, Business Star and Elite Partnerships
Choose the tier that works best for your business – benefits include receiving the latest industry news, networking opportunities, promotion on Visit Belfast’s digital platforms, engaging with group tour or cruise operators or participating in conference sales opportunities.
Corporate Partnership
Corporate partnership combines the shared aims and objectives of Visit Belfast. As a Visit Belfast corporate partner your business, through tailored agreements, will be recognised as a lead commercial partner and contributor across Visit Belfast’s leisure and business tourism opportunities.
Strategic Partnership
Visit Belfast welcomes strategic partnership and sponsorship relationships with like-minded organisations that share the aim of developing a flourishing tourism industry. Strategic partners are key to the city’s regeneration and are committed to developing responsible and sustainable tourism.
Interested in Becoming a Partner?
First Steps...
The best way to understand the benefits of becoming a partner is to schedule a meeting with our partnership team. Our commercial & partnership team are your first point of contact for any partnership or commercial queries, acting as your account managers within Visit Belfast and they will determine which tier of partnership is best suited to your company. To arrange a meeting, contact them by emailing partnership@visitbelfast.com or call 028 9023 9026
In addition, download the 2025–26 Partnership Opportunities booklet to see the full range of benefits available.