Visit Belfast’s portfolio of literature offers industry partners a variety of opportunities to feature and promote their business. To discuss suitable promotional opportunities contact Jennifer Hempton: or call 028 90239026.

In light of COVID-19 and its impact on the city’s hospitality and tourism offering, the production and distribution of our visitor publications has been modified to better serve and inform visitors planning their future trip to Belfast.

The plans and timelines outlined below may be revised further in line with the reopening of the tourism industry.

Culture Night Music City

Belfast City Guide

The essential guide to what’s happening in Belfast, from festivals and attractions to activities and great places to eat; the guide is filled with inspirational ideas for couples, families, groups and single visitors.

The production schedule of the city guide has been revised this year:

  • Two extended editions: winter 2020 and spring 2021 (potential batch printing)
  • Produced in digital format, supported by web and social media promotion

Belfast Visitor Guide

The main out-of-state visitor guide for 2021 will provide an overview of what Belfast city and region has to offer, featuring key products and experiences of appeal to future international traveller preferences.

This publication will be an important positioning and promotional document for the city and region’s international recovery.

  • Digital magazine format with small batch print runs.
  • Distribution through Tourism Ireland overseas network and in support of conference, group and cruise sales activity and marketing.

Interested in promoting your business in our visitor guides? Contact Jennifer Hempton: or call 028 90239026.