This Christmas, we’re inviting visitors to explore the city and feel the wonder as Belfast transforms into a festive haven of lights, laughter, and lasting memories. From the magic of the Christmas markets and the buzz of bustling shopping streets to indulgent festive dining and cozy moments shared with friends and family, Belfast offers the perfect mix of magic and warmth.
The audiences that have been targeted for this particular campaign include:
- Active Maximisers and Open-Minded Explorers for the ROI market
- Social Instagrammers and Aspiring Families for the NI market
Campaign Strategy
This campaign will be rolled out across outdoor, radio & Spotify, BVOD and digital cannels.
Outdoor:
ROI: Connolly Gallery, Transvision at Connolly, Busarras, Heuston & Pearse Street Stations. Aircoach from Dublin Airport to Dublin City Centre
Radio / Spotify:
ROI: Key Dublin stations including Sunshine FM / Radio Nova / IRadio / Spin 1038 targeting counties Cavan, Kildare, Lois, Louth, Meath, Monaghan, Offaly, Westmeath & Spotify
NI: Cool FM, Downton, Q Radio, U105 & Spotify
BVOD:
ROI: RTE Player, Virgin Media Player Ad Pause, Sky Food Network, Virgin Media Player and YouTube
NI: ITVX, Sky Adsmart and YouTube
Digital:
ROI:
- Targeted GDN / Reach Network / Online takeovers across all target markets
- Targeted social media advertising
Campaign Assets
