Visit Belfast’s Christmas Campaign captures the festive energy of the city and inspires and invites our audiences to experience a magical Christmas in Belfast
The Christmas Campaign builds upon the previous 2024 campaign’s by using the same “It’s Here, It’s Now, It’s Belfast” concept
The audiences that have been targeted for this particular campaign include:
- Active Maximisers and Open-Minded Explorers for the ROI market
- Social Instagrammers and Aspiring Families for the NI market
Campaign Strategy
This campaign will be rolled out across outdoor, radio & Spotify, BVOD and digital cannels.
Outdoor:
ROI: Connolly Gallery, Transvision at Connolly, Busarras, Heuston & Pearse Street Stations
Radio / Spotify:
ROI: Key Dublin stations including Sunshine FM / Radio Nova / IRadio / Spin 1038 targeting counties Cavan, Kildare, Lois, Louth, Meath, Monaghan, Offaly, Westmeath & Spotify
NI: Cool FM, Downton, Q Radio, U105 & Spotify
BVOD:
ROI: RTE Player, Virgin Media Player Ad Pause, Sky Food Network, Virgin Media Player
NI: ITVX, All 4
Digital:
- Targeted GDN / Reach Network / Online takeovers across all target markets
- Targeted social media advertising
Campaign Assets
