Role Details
| Closing Date: | 5th December 2025 05:00pm |
|---|---|
| Company / Division: | Visit Belfast |
| Website: | https://visitbelfast.com/ |
| Location: | Visit Belfast |
| Salary: | £25,182 - £28,343 |
| Contract Type: | Full Time, 12 Months Fixed Term |
Job Description
PURPOSE:
Reporting to the Marketing Manager, you will be responsible for creating and managing the development of marketing delivered across Visit Belfast’s various marketing channels, primarily focused on the portfolio of publications and marketing collateral, that will resonate with key visitor audiences. Your role will also support the Marketing Manager in the development and delivery of a wide range of marketing campaign activity, promoting Belfast as a must visit destination of distinction, in line with objectives as set out in Visit Belfast’s annual Business Plan.
DUTIES AND RESPONSIBILITIES:
- Support the implementation of Visit Belfast’s marketing and promotional plans, working with the wider Marketing and Communications team.
- Responsibility for the development, production and distribution of main visitor marketing collateral and materials to inspire visitors to Belfast and Northern Ireland, incorporating Belfast’s brand and tone of voice.
- Manage the design, content creation, copy writing, content editing, proofreading and production of key publications including Belfast City Guide, Main Visitor Guide and other publications as required.
- Responsibility for the management of Visit Belfast’s external design agencies including administration, briefing and delivery of publications and marketing materials within set budgets and timescales.
- Working with the Visitor Servicing team, responsible for the administration and co-ordination, of the distribution of publications and marketing materials, within set budgets and timescales.
- Support and work closely with the wider MarComms team in the gathering and generation of promotional content for offline and online marketing platforms, liaising with key partners, sponsors and industry as appropriate.
- Support the Marketing Manager with the development and delivery of NI, ROI and GB Integrated marketing campaigns.
- Provide Tourism Outlook updates, evaluations and insights from available data and research to demonstrate marketing value and support plans.
- Support the Commercial & Partnership team to increase income stream, through uptake of advertising and commercial partner opportunities, across Visit Belfast’s marketing platforms, to support commercial income generation.
- Assist in maintaining and updating the Visit Belfast and partner image library, ensuring copyright/ownership rights are observed.
- Provide support to the Marketing Manager in the management of the campaigns and publications budget, providing regular updates and reconciliation.
- Assist with maintaining and updating department evaluation reports/schedules and activity reports, to demonstrate progress against KPIs and set objectives.
- Support the wider MarComms team in the development and maintenance of effective working relationships with Visit Belfast’s partners, sponsors and industry members, including Belfast City Council, Tourism Northern Ireland, Tourism Ireland, RTPs.
- Ensure ongoing comprehensive Belfast and Northern Ireland product and campaign knowledge is fully developed and maintained keeping abreast of all new products, initiatives, developments, events and festivals.
- Support the promotion and utilisation of the Belfast brand, its essence and values and implement accordingly within all tourism communications and marketing promotions.
- To undertake other duties as required by the Marketing Manager, the Senior Marketing & Communications Manager and the Visit Belfast Senior Management Team.
- To undertake, when necessary, work outside of normal hours.
Additional Information
For full details please refer to the job description below.
To apply to the role, please send your CV to jobs@visitbelfast.com by Friday 5 December at 5pm. Late applications will not be accepted.
