A Visit Belfast spokesperson said:

“These are the most challenging times Belfast’s tourism industry has ever faced. However, Visit Belfast remains committed to supporting the city’s visitor economy, ensuring Belfast remains in consumers’ and decision-makers’ minds whilst putting in place plans for sustainable recovery.

“For the moment, our leisure marketing activity will be focused on driving demand to the city’s retail sector in preparation for Christmas, encouraging consumers to shop early and safely in the city. At the same time, we will be ready to extend marketing in support of the reopening of those businesses forced to close under the most recent restrictions.

“Despite the unprecedented difficulties tourism is experiencing right now, It is an industry known for its grit and determination and one that contributes enormously to the city and region’s economic, cultural and social well-being – it will be key to the city’s future recovery .”