It’s week five of Tourism Ireland’s 2019 Game of Thrones campaign and another eye-catching installation has been unveiled in Belfast last night (Wednesday, 15 May) – beside the SS Nomadic at Hamilton Dock. This week’s window, or ‘Glass of Thrones’, is all about the villainous and elusive White Walkers – complete with their eyes painted in striking glow-in-the-dark paint!
Fans can come and check out the world’s favourite White Walker exploits – captured in fiery colours in this week’s stained glass: from Hodor’s final act of self-sacrifice to the Night King’s winged assault on The Wall itself. One final window will be unveiled by Tourism Ireland next week – to coincide with the airing of the dramatic final episode of season 8 – which will bring the globally successful saga to its close.
The first four windows depicted key moments relating to House Stark, House Lannister, House Baratheon and House Targaryen – located opposite Belfast City Hall, at the Waterfront Hall, the Lagan Weir and SSE Arena. When all six windows are installed, they will form a 1.8-mile ‘Glass of Thrones’ trail in Belfast – the newest addition to the range of GoT-related experiences to be enjoyed by fans in Northern Ireland, the ‘Home of Thrones’.
Tourism Ireland’s campaign involves harnessing social media to promote Northern Ireland in ten markets – encouraging fans everywhere to share and like content about the ‘Glass of Thrones’ across their social channels.
Interactive digital versions of the windows have also been ‘unlocked’ on Tourism Ireland’s website, Ireland.com – where fans can explore the intricate panels and scenes, upload a photo to create a digital, stained glass ‘selfie’ … and then share that photo with friends and fellow fans on their social channels.
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