World-renowned gin brand Tanqueray has become the official partner of The SSE Arena’s exclusive luxury members’ lounge, elevating the venue’s premium experience to new heights.
The newly rebranded Tanqueray Lounge, formerly known as Suite One, offers a sophisticated environment for guests, blending the vibrant character of the iconic gin brand with the arena’s reputation for delivering world-class entertainment.
As part of this exciting new partnership, the Tanqueray Lounge features a dedicated bar, premium seating options, private catering service, bespoke cocktail offerings featuring Tanqueray’s signature spirits, and restaurant-quality meals, providing unparalleled experiences in the heart of the action. The lounge’s elegant interior also features modern, luxurious decor, reflecting the refined craftsmanship and heritage of the Tanqueray brand.
Steve Thornton, Group Head of Commercial and Hockey at The Odyssey Trust, said: “We’re pleased to welcome Tanqueray as the official partner of our premium members lounge at The SSE Arena. The synergy between the two brands represents a shared commitment to quality and exceptional customer experience, and the Tanqueray Lounge will offer an elevated experience for guests to enjoy live events in an exclusive, stylish setting.”
Spanning a legacy of nearly two centuries, Tanqueray is one of the most iconic spirit brands and the bartender’s choice for the perfect gin and tonic. The brand’s craftsmanship and premium credentials make it a go-to choice for consumers who are seeking to actively elevate an occasion and make a get-together with friends a magnificent one to remember. With an extensive collection of award-winning premium spirit products, including Tanqueray London Dry, Tanqueray 0.0%, and Tanqueray No.TEN, Tanqueray makes the most refreshing gin and tonics and the most delicious gin-based cocktails for celebrating.
Ross Bissett, Commercial Director on Trade for the Island of Ireland at Diageo, commented: “We are delighted to be entering a partnership with The SSE Arena to act as its new spirits pouring partner and to reveal an exceptional new VIP space, the Tanqueray Lounge. This beautifully designed lounge offers guests an elevated, premium entertainment experience, with an extensive drinks and cocktail menu on offer. We look forward to working with The SSE Arena into the future while we expand our spirits portfolio offering.”
The partnership demonstrates The SSE Arena’s continued commitment to providing guests with the best experience every time, following several experience-focused enhancements, including the introduction of Pizzarena, a new concession unit that sells fresh pizza by the slice, and the launch of the first Amazon Just Walk Out unit on the island of Ireland, PAY & AWAY.
For more information about the Tanqueray Lounge, please click here.