Eco-hospitality pioneers launch the industry’s most comforting rewards club yet- offering the best value with no gimmicks or cost
October 2024…// room2 hometels, the eco-conscious hospitality brand run by Lamington Group, is delighted to announce The Hometel Club, an innovative new loyalty programme that’s free to join and available across all room2 properties in London, Belfast, and Southampton. As well as offering the best price on the market when booking direct, The Hometel Club gives guests instant rewards as soon as they sign up, allowing them to unlock a range of perks to enhance their room2 experience. From 10% off all food and drink, a free birthday stay, late 2pm checkout, the chance to pick an offsetting partner, and more, the Hometel Club makes every guest feel right at home, whatever that means to them.
Robert Godwin, room2 hometels Co-Founder and CEO of Lamington Group, explains: “We created The Hometel Club because we wanted to move beyond the outdated points system and offer something personal, where each guest feels recognised and valued from the moment they sign up. A free club that delivers instant rewards and bespoke offerings allows guests to enjoy memorable experiences that stay with them long after they check out.”
“Our goal was to build a loyalty club that not only enhances guest satisfaction but also secures long-term relationships, giving us a unique advantage in an increasingly crowded market,” comments Lamington Group Marketing Manager, Natalia Rakowska.
Here are some of the amazing perks The Hometel Club members can enjoy:
- Guaranteed best price—no need to shop around as room2 ensures the best available price when booking directly
- 10% off food and drink at each hometel’s branch of Winnie’s Cafe and Bar, serving fresh local and seasonal dishes and zero-waste cocktails
- Complimentary birthday stays—celebrate your special day in style with the once in a lifetime offer of a free night any room2 property
- 2pm check out, stay your way for 24 hours – look forward to extra time to relax and enjoy each stay with a full 24 hours, whether that’s a luxurious lie-in or more time to explore
- Pets stay free- members’ four-legged friends have the £25 fee waived for free stays complete with a doggy cupcake, dog bowl, bed, and healthy treats
- Mattress menu – choose how soft or firm you’d like your mattress, to get that perfect night’s sleep
- Exclusive eco-partner discounts – enjoy special offers with room2’s sustainable brand partners such as SXOLLIE, a B-corp cider brand, and SBTRCT, the award-winning plastic-free skincare company
- Offset your stay – choose from room2’s eco partners to offset the carbon produced from your stay
The Hometel Club was born from room2’s research and recognition that modern travellers prioritise value and expect instant rewards and gratification that align with their personal lifestyle and travel habits. The new and improved club builds on the pioneering brand’s previous loyalty club with over 20,000 engaged members.
Signing up for The Hometel Club is quick and simple, through room2’s dedicated loyalty platform created in partnership with Bookscapia, who use best-in-class technology for a seamless experience. Once signed up, The Hometel Club members can access their personal online portal to see all the benefits they are entitled to, claim their rewards, and explore eco-partner discounts.
To join The Hometel Club and enjoy exclusive offers, please sign up here. For more information about room2 hometels, click here.