Belfast-built car of the future helps angel ‘Look on the Harp side’
Belfast, Wednesday 21st October: At 10.04pm on a dark October night, the Harp Angel – dressed as a mad scientist – caught the ride of a lifetime after zip lining from Belfast’s iconic Gasworks clock tower, in a nod to an ‘80s sci-fi classic. Waiting to pick him up in his two-seater car was ‘Marty’, a west-Belfast taxi driver with a thick local accent and a glint in his eye.
The filmed stunt, created by Harp as a way to champion Northern Ireland’s optimistic spirit and the brand’s unique way of ‘Looking on the Harp side’, featured well-known local actors Dan Gordon and Gerard McCabe as ‘Marty’ and the mad scientist / Harp Angel respectively.
Lisa Ronayne, Brand Manager Europe – Harp, said: “In 1985, two of the most celebrated characters in film history took to the skies in a Northern Ireland-built time machine and travelled thirty years into the future, eventually arriving today: October 21, 2015.
“At Harp, another iconic Northern Irish brand, we wanted to pay respect to the achievements of these two exceptional pioneers of time travel and their amazing flying machine. We wanted to thank them for their outstanding contributions to science fiction and thought the best way of doing this was by paying homage to their original time-travelling journey which took place at the Hill Valley clock tower in 1955.
“I look forward to thanking them both in person, in the future, if I haven’t already done so.”
Photo Caption: Marty (Dan Gordon) and the Harp Angel, pictured alongside their Belfast-built time machine at The Gasworks Clock, Belfast.
To find out more about the Harp Angel visit www.facebook.com/Harp.
NOTES TO EDITOR
About Diageo: Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands including Smirnoff, Guinness, Harp, Johnnie Walker, Baileys and Tanqueray. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
DRINK RESPONSIBLY. Visit drinkaware.co.uk for the facts. The HARP word and associated logos are trademarks. © Diageo Ireland 2015.