Last year Cash for Kids had thousands of applications from social workers, school teachers and community groups for children who would not receive a present on Christmas morning. During this heart-breaking conversation with the CastleCourt team, Cash for Kids mentioned they were particularly struggling with donations for small babies and teenagers in 2020.
Gifting teenagers can often be a tricky exercise, so CastleCourt management reached out to their hugely popular tenant BPerfect Cosmetics, to ask if they could provide any products for teenagers via Cash for Kids.
BPerfect CEO Brendan is well known for his support of the local community, and immediately offered to help the cause. On the 4th December 2020, BPerfect Cosmetics made a jaw dropping £76,000 product donation to Cash for Kids, ensuring that 4,000 teenagers will receive gifts on Christmas morning.
Brendan McDowell says: This year Cash for Kids really stood out to me because it’s a local charity and we’ve just opened our very first BPerfect Megastore in Belfast. The store in CastleCourt has been really successful and we wanted to give back to the local community here. We are donating cosmetics for teenage girls and boys, as the charity has highlighted a need for teenage gifts. I think it would be amazing for a teenager to get a product from BPerfect Cosmetics that will help them feel that wee bit better about themselves, and brighten up their Christmas morning.
CastleCourt Centre Manager, Leona Barr, says “We want to thank BPerfect Cosmetics for their unbelievably generous donation. We are all blown away and really can’t thank them enough.
2020 has been a hard year for many families, so it’s our mission, alongside Cash for Kids, that every child in need will wake to a present on Christmas morning.”
At CastleCourt Shopping Centre, you can find the Cash for Kids donation point on the ground floor, situated between the Beleaf Juice Bar and the Del Pieros kiosk. Gifts must be new and unwrapped (not in wrapping paper) and can be for any age group from 0 – teens. Simply drop your gift inside the white picket fence, and these will be collected and shipped by our inhouse team.
Please check the CastleCourt website for opening hours, as under current circumstances these can change at short notice: www.castlecourt-uk.com