Anne McMullan from Visit Belfast is joined by Paul McMahon from the Belfast Chamber of Trade and Commerce and Norman Maynes from Translink to promote one of Belfast’s biggest-ever festive marketing campaigns which is aimed at encouraging more visitors from across Northern Ireland and the Republic of Ireland to sample the city’s unique, varied and distinctive retail, hospitality and entertainment offers in the run-up to Christmas.

The new ‘Christmas in Belfast – Share the Magic’ campaign, which is being rolled out across TV, radio, press, digital and PR channels over the festive period, was developed in partnership with Visit Belfast, which markets the city locally and internationally, and Belfast Chamber of Trade and Commerce, responsible for promoting local business interests. It also had the full support of Belfast City Council as well as Visit Belfast’s strategic partners Translink, Value Cabs and Diageo.

The £200,000 partnership marketing campaign aims to attract hundreds of thousands of visitors to the city’s shops, restaurants, bars, attractions and events.

Last year’s Christmas campaign generated 353,000 trips, generating an estimated £26 million for the city, and expectations are high that this year’s Christmas will be its best yet.