Visit Belfast Business Plan 2025–26
Delivering Growth, Sustainability and Innovation Across the City Region
Visit Belfast’s Business Plan for 2025–26 sets out an ambitious and future-focused roadmap for the city region’s visitor economy. Now in Year 2 of our New Horizons strategy, the plan builds on a successful first year that delivered £172m in economic impact. It outlines how Visit Belfast will continue to lead sustainable growth, drive innovation, and champion the authentic stories of Belfast, reaching new audiences, extending the season and maximising the benefit of tourism across the city region.
Visit Belfast’s three-year strategy New Horizons for Belfast City Region 2024-2027 and one-year business plan (2025-2026) are focused on enhancing Visit Belfast’s efforts to:
- Grow the visitor economy in the Belfast city region in an inclusive and sustainable way
- Position the Belfast city region as a front of mind destination for leisure visits, business events and days out
- Enhance the experience for visitors by showcasing Belfast city region as a diverse and welcoming destination with a unique neighbourhood offer
- Sustain its approach to championing sustainability, pioneering impactful initiatives, inspiring sustainable choices amongst visitors and clients and telling Belfast’s sustainability story.