Visit Belfast, working in conjunction with Belfast City Council and other city stakeholders, has activated the ‘Your Belfast’ marketing campaign in order to drive footfall into Belfast City Centre to help traders that have been affected by the safety cordon around the Bank Buildings.
The call-to-action is for everyone to support #YourBelfast by inspiring a sense of civic pride, and to get people to come into the city and support those businesses most affected by the current situation.
‘Your Belfast’ will be deployed across TV, radio, digital and social media, press and video-on-demand starting on Friday 14 September.
The campaign will launch with a TV ad which features some of Belfast’s most well-known faces. Carl Frampton, Lord Mayor Deirdre Hargey, David Healy, Pamela Ballantine and Eamonn Holmes have all given freely of their time to lend their support to the city.
A suite of downloadable assets is available on our website, including an updated visitor map to reflect changes in pedestrian access around the city and highlighting those businesses that are still open.